[FC-discuss] Fwd: [Drumbeat] Mozilla Drumbeat seeks WordPress Ninja

[Ben Moskowitz]

Could be a neat opportunity...

Begin forwarded message:

> From: Matt Thompson <mthompson2000 at gmail.com>
> Date: October 23, 2009 3:23:57 PM EDT
> To: MozillaDrumbeat <mozilladrumbeat at googlegroups.com>
> Subject: [Drumbeat] Mozilla Drumbeat seeks WordPress Ninja
> Reply-To: mozilladrumbeat at googlegroups.com
>
>
> Greetings, Drumbeaters! I've recently begun working with Mark Surman
> and Chelsea Novack to help push Drumbeat forward. Looking forward to
> collaborating with you in the weeks ahead.
>
> We're currently seeking a fast and nimble WordPress developer to help
> us prototype a phase one web site that will showcase what Drumbeat is
> all about  -- primarily through compelling examples of ideas, people
> and action that make the web better. We need someone who can work fast
> and soon (over the next 10 days), so any suggestions and contacts
> greatly appreciated!
>
> A quick project brief below, and at
> https://wiki.mozilla.org/Drumbeat/website/brief
>
> We'll be updating and adding to the Drumbeat Wiki as we go, including
> the new /website page.
>
> Thanks for your help and have a great weekend,
>
> --Matt Thompson
> mthompson2000 at gmail.com
> c. 416 577 2080
>
> ==Phase One Web Site Brief==
> Mozilla Drumbeat: Ideas, people and action making a better web
>
> Mozilla Drumbeat is seeking a "WordPress Ninja" that can help us
> rapidly implement a Phase One web site prototype. At this stage, we're
> looking for a few days of someone's time to get us up and running with
> a site that helps "show what we mean." Primarily by tweaking existing
> templates and widgets.
> Contact: Chelsea Novack  chelsea at mozillafoundation.org
> or Matt Thompson   mthompson2000 at gmail.com
>
> ==Overview & Goals==
> Mozilla Drumbeat will find and connect people, ideas and actions that
> make the web better. Drumbeat is launching a PHASE ONE web site. The
> major goals of this early, beta-type site are to:
>
>    * “Show people what we mean.” Explain what Mozilla Drumbeat is and
> where it’s headed -- primarily through powerful examples of what we
> mean. Use these examples to illustrate the overall concept and show
> rather than tell.
>    * Showcase compelling a) IDEAS, b) PEOPLE and c) ACTION for making
> the web better. These are the three major content streams for the
> site, and heart of the site.
>    * Crowdsource great new content. Make it easy for others to submit
> their own ideas, people and actions, using templates and workflow we
> provide. This is a key priority for Phase One -- we want to create a
> great container that models the kind of stuff we’re looking for, and
> make it easy for others to start feeding their own ideas, people and
> action into it.
>    * Showcase and get people excited about a big upcoming EVENT:
> Drumbeat Istanbul in June 2010. Make it sexy and trumpet key values:
> genius ideas, rubbing shoulders with the web’s leading lights, and the
> prospect of Internet “fame and fortune.”
>
> In addition, the Phase One site will:
>
>    * Encourage the best content to float to the top. Get an early
> sense of which THEMES, IDEAS, PEOPLE & ACTION have the most traction
> and interest with our audiences. Use a simple voting & reviewing layer
> (probably Digg) to make this easy.
>    * Showcase LOCAL events and action, primarily in the form of
> short, Ignite-style presentations. Trumpet the big Istanbul event at
> the center -- but also local events and opportunities for
> participation around the edges and in your community. Should feel like
> a global community.
>    * Capture a “co-opetive” spirit and flavour.
>    * Be easy to share socially and push content to the places people
> are already at.
>
> ==Scope: Phase One vs. Phase Two==
> It’s important to separate out the goals of this early “Phase One”
> site as opposed to the more robust and public-facing “Phase Two” site
> to follow. The emphasis for Phase One is RAPID prototyping and
> implementation. The goal is to get to a point quickly where we can
> invite others to crowd-source and populate great suggested ideas,
> action and people. Phase Two will be more robust and public-facing,
> with a greater emphasis on graphic design, scalability, a more robust
> back-end CMS, etc.
>
> ==Target Communities==
> “People who make the web,” especially those who rely on it for self-
> expression or livelihood. The community for Phase One is likely to be
> a little more insider-ish and Mozilla “friends and extended family” --
> though not exclusively. Phase Two will be aimed at a broader universe.
>
> ==CMS & Graphic Design Approach==
> We're looking for boot-strappable WordPress templates we can implement
> quickly. What’s important for Phase One is getting the logical
> structure and intake workflow right. Graphic design for Phase One will
> happen after the initial “bare bones” black and white site is
> launched.
>
> ==Information Architecture==
> Primary content streams: IDEAS, PEOPLE & ACTION From an information
> architecture standpoint, the Phase One site is basically “three
> streams plus a big EVENT.” The streams are dynamic and constantly
> updating and growing; the EVENT is relatively static.
>
> 1) IDEAS 2) PEOPLE 3) ACTION + EVENT
>
> ~Cross-referencing and relating content~
> The ideas, people and action content need to cross reference and
> relate to each other in multiple ways. We need the ability to easily
> associate a particular PERSON, for example, with an IDEA they’re
> working on and maybe an ACTION you can take to spread the word about
> their work. Not all entities will have these relationships -- they’ll
> range from “one-to-one” to “one-to-many” to “one to none.”
>
> ~Ten broad “themes” or categories~
> The ideas, people and action all fall under one of ten broad
> “categories.” These themes are like mini-impact or mission statements.
> Like: “The web gets better when we...
>
>    * ...ensure anyone can connect to do or say anything.
>    * ...make the internet more accessible.
>    * ...use and promote open standards."
>
> An early spreadsheet of sample ideas, action, and people and how the
> four levels fit together here:
> http://spreadsheets.google.com/ccc?key=0Ap7YmMaDsPWCdFJjX1hvY3lYekp0MVpVNlRlM1pwZEE&hl=en
>
> ==Timelines==
> The first key deadline is Nov 10, the next Mozilla Board Meeting. We
> want to present early web pages, and have a critical mass of early
> PEOPLE, IDEAS & ACTION so they can get a clear sense of where Drumbeat
> is headed.
>
>
>

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