<div dir="ltr">Great list, very practical. Your point 1 on USE your Fair Use rights is right on target. NPO's that I work with are often scared to take that "risk" and end up missing out on great outreach opportunities. <br>
<br>-Brian<br><br><div class="gmail_quote">On Thu, Jul 31, 2008 at 10:52 AM, Kevin Driscoll <span dir="ltr"><<a href="mailto:driscollkevin@gmail.com">driscollkevin@gmail.com</a>></span> wrote:<br><blockquote class="gmail_quote" style="border-left: 1px solid rgb(204, 204, 204); margin: 0pt 0pt 0pt 0.8ex; padding-left: 1ex;">
Nice, comprehensive post, Nelson.<br>
<br>
Another great resource is Make Internet TV from PCF: <a href="http://makeinternettv.org/" target="_blank">http://makeinternettv.org/</a><br>
<font color="#888888"><br>
Kevin<br>
</font><div class="Ih2E3d"><br>
<br>
On Thu, Jul 31, 2008 at 9:15 AM, FreeCulture.org - Students for Free<br>
Culture <<a href="mailto:webleader%2Brss-bot@freeculture.org">webleader+rss-bot@freeculture.org</a>> wrote:<br>
</div><div><div></div><div class="Wj3C7c">> Writes Nelson Pavlosky on our blog:<br>
><br>
> During my time interning at [SPARC][1] this summer, I've been working on<br>
> getting them involved with online video in a free culture compatible<br>
> fashion. In an effort to make sure they remain ideologically pure and<br>
> practically well-guided, I've written up a "best practices for online<br>
> video" document for them (republished below) which contains all of the<br>
> goals I think an organization should pursue when<br>
> creating/publishing/using video online.<br>
><br>
> What do you folks think? Anything I missed? Anything you disagree with?<br>
> If other SFC members and the Internet at large agree that these are good<br>
> practices that SFC should follow, perhaps this could be adopted as an<br>
> official SFC document?<br>
><br>
> ### Best Practices for Online Video<br>
><br>
> * **Exercise your fair use rights -** If you don't use it, you lose<br>
> it! When you need to quote something or reference something, do it,<br>
> don't be scared. Just follow the Center for Social Media's "[Code of<br>
> Best Practices in Fair use for Online Video][2]".<br>
><br>
> * **Open content licenses -** Make it obviously legal to share, cut up<br>
> and remix your content. Use a [Creative Commons][3] license that allows<br>
> for remixing. (All current CC licenses allow for sharing, at least for<br>
> noncommercial purposes.)<br>
><br>
> * **Encourage remixing -** Provide a copy of the video in an<br>
> uncompressed, unedited form somewhere. This can make it easier for<br>
> people to reuse your content in future projects.<br>
><br>
> * **Provide a copy in an open video format -** Use the [Ogg Theora][4]<br>
> video format! It's an open standard, meaning we know exactly how it<br>
> works, and it is not patent-encumbered, meaning we don't know of any<br>
> patents that would prevent you from using it however you want, and<br>
> nobody can force you or anyone else to pay royalties for the "privilege"<br>
> of using the format. See [Xiph.org's page on Theora's benefits][5] and<br>
> [why Ogg Theora matters for internet TV][6]. [Blip.tv][7] allows you to<br>
> upload in Ogg Theora and it will attempt to play Theora videos in your<br>
> browser using the [Cortado java video applet][8] (see the [Inquirer<br>
> article][9] on this).<br>
><br>
> * **Provide multiple formats -** That said, you should try to provide<br>
> as many video formats as practical. Give people options, in case they<br>
> have trouble playing or using one or more of your formats. Just make<br>
> sure one of those options is always an open format.<br>
><br>
> * **Open source video editing - **When possible, capture and edit your<br>
> videos with open source tools, and promote those tools to others.<br>
> Unfortunately, it is currently difficult to do FOSS video editing on Mac<br>
> OS X. It is slightly easier to do it on Linux with tools such as<br>
> [Kdenlive][10], [Kino][11], and [Cinelerra][12], and Linux distributions<br>
> dedicated to working with multimedia such as [Ubuntu Studio][13]. Also,<br>
> the next version of [VLC media player][14], 0.9, is expected to make it<br>
> easy to do screencasting / screen capturing on any platform, with a nice<br>
> GUI / wizard to walk you through the process.<br>
><br>
> * **Open source media server -** Use open source software to serve up<br>
> your video. This is easy if you are video podcasting: any blogging<br>
> software that produces a [web feed][15] with [enclosures][16] will do,<br>
> such as [Wordpress][17]. In fact, with Wordpress, all you have to do is<br>
> link to your video file in a format WordPress knows about (MP3 and MP4,<br>
> from quick testing). This automatically packages the video in an<br>
> enclosure in your RSS feed so that anyone with a smart feed reader can<br>
> automatically download the video. The [Podpress][18] plugin for<br>
> Wordpress should make this even easier. An open source media server for<br>
> streaming video can be a bit more complex. The option I am helping SPARC<br>
> pursue at the moment is [ePresence][19], an apparently mature open<br>
> source project which unfortunately requires a Windows computer at the<br>
> moment, but which is supposed to be migrating to Linux in the distant<br>
> future.<br>
><br>
> * **Open source client -** People should be able to view the video<br>
> using 100% open source software, and you should encourage them to do so.<br>
> [Miro][20], a free / open source internet tv and video player, is great<br>
> for podcasting. As for streaming media, just make sure it plays in<br>
> [VLC][21].<br>
><br>
> * **Offer a downloadable format -** Sometimes people want to access<br>
> video while not connected to the Internet. Offering a download link lets<br>
> people with slow connections watch your high resolution video through<br>
> the power of delayed gratification. Also, letting people download your<br>
> stuff aids distributed preservation.<br>
><br>
> * **Decentralized distribution system -** Services like Youtube offer<br>
> convenience, but we at Students for Free Culture believe any one player<br>
> monopolizing video distribution is bad. It's good to preserve options of<br>
> self-hosting and self-aggregating available, and to use them in parallel<br>
> with other distribution methods.<br>
><br>
> * **Redundancy and long-term preservation -** Post your video to<br>
> multiple locations so if one goes down it will still be available. Be<br>
> especially sure to use the [Internet Archive][22], as that is meant for<br>
> long-term preservation. ([Blip.tv][23] will crossload video to the<br>
> Internet Archive for you.)<br>
><br>
> * **Provide good metadata -** Tags and other descriptors can make it<br>
> easier for people to find your video. Thumbnails can make it easier to<br>
> skim through your content (automatically provided by Internet Archive).<br>
> Categorize! Annotate!<br>
><br>
> * **Write out a transcript -** Gives you more googlejuice / makes your<br>
> site more attractive to search engines! Also more accessible for the<br>
> disabled.<br>
><br>
> * **Provide feeds and other ways to subscribe to your content -** If<br>
> people like what you have, make it easy for them to get further updates.<br>
><br>
> * **Bookmarking / social networking / embedding -** make it easy for<br>
> people to save the location of a video, and to share it with others.<br>
> Naturally, try to support open source tools when possible, such as the<br>
> [Connotea][24] scholarly bookmarking software.<br>
><br>
> [1]: <a href="http://www.arl.org/sparc/" target="_blank">http://www.arl.org/sparc/</a><br>
><br>
> [2]: <a href="http://www.centerforsocialmedia.org/resources/publications/fair_" target="_blank">http://www.centerforsocialmedia.org/resources/publications/fair_</a><br>
> use_in_online_video/<br>
><br>
> [3]: <a href="http://creativecommons.org/" target="_blank">http://creativecommons.org/</a><br>
><br>
> [4]: <a href="http://en.wikipedia.org/wiki/Theora" target="_blank">http://en.wikipedia.org/wiki/Theora</a><br>
><br>
> [5]: <a href="http://theora.org/benefits/" target="_blank">http://theora.org/benefits/</a><br>
><br>
> [6]:<br>
> <a href="http://maketelevision.com/log/why_ogg_theora_matters_for_internet_tv" target="_blank">http://maketelevision.com/log/why_ogg_theora_matters_for_internet_tv</a><br>
><br>
> [7]: <a href="http://en.wikipedia.org/wiki/Blip.tv" target="_blank">http://en.wikipedia.org/wiki/Blip.tv</a><br>
><br>
> [8]: <a href="http://en.wikipedia.org/wiki/Cortado_%28software%29" target="_blank">http://en.wikipedia.org/wiki/Cortado_(software)</a><br>
><br>
> [9]: <a href="http://www.theinquirer.net/en/inquirer/news/2006/05/31/bliptv-" target="_blank">http://www.theinquirer.net/en/inquirer/news/2006/05/31/bliptv-</a><br>
> to-become-an-open-youtube-alternative<br>
><br>
> [10]: <a href="http://en.wikipedia.org/wiki/Kdenlive" target="_blank">http://en.wikipedia.org/wiki/Kdenlive</a><br>
><br>
> [11]: <a href="http://en.wikipedia.org/wiki/Kino_%28software%29" target="_blank">http://en.wikipedia.org/wiki/Kino_(software)</a><br>
><br>
> [12]: <a href="http://en.wikipedia.org/wiki/Cinelerra" target="_blank">http://en.wikipedia.org/wiki/Cinelerra</a><br>
><br>
> [13]: <a href="http://ubuntustudio.org/" target="_blank">http://ubuntustudio.org/</a><br>
><br>
> [14]: <a href="http://en.wikipedia.org/wiki/VLC_media_player" target="_blank">http://en.wikipedia.org/wiki/VLC_media_player</a><br>
><br>
> [15]: <a href="http://en.wikipedia.org/wiki/Web_feed" target="_blank">http://en.wikipedia.org/wiki/Web_feed</a><br>
><br>
> [16]: <a href="http://en.wikipedia.org/wiki/RSS_Enclosures" target="_blank">http://en.wikipedia.org/wiki/RSS_Enclosures</a><br>
><br>
> [17]: <a href="http://wordpress.org/" target="_blank">http://wordpress.org/</a><br>
><br>
> [18]: <a href="http://www.mightyseek.com/podpress/" target="_blank">http://www.mightyseek.com/podpress/</a><br>
><br>
> [19]: <a href="http://epresence.tv/" target="_blank">http://epresence.tv/</a><br>
><br>
> [20]: <a href="http://www.getmiro.com/" target="_blank">http://www.getmiro.com/</a><br>
><br>
> [21]: <a href="http://www.videolan.org/" target="_blank">http://www.videolan.org/</a><br>
><br>
> [22]: <a href="http://www.archive.org/details/movies" target="_blank">http://www.archive.org/details/movies</a><br>
><br>
> [23]: <a href="http://blip.tv/" target="_blank">http://blip.tv/</a><br>
><br>
> [24]: <a href="http://www.connotea.org/" target="_blank">http://www.connotea.org/</a><br>
><br>
> URL: <a href="http://freeculture.org/blog/2008/07/31/best-practices-online-video/" target="_blank">http://freeculture.org/blog/2008/07/31/best-practices-online-video/</a><br>
> _______________________________________________<br>
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</div></div></blockquote></div><br><br clear="all"><br>-- <br>Brian Rowe<br>Legal Intern<br>Creative Commons<br><a href="mailto:brian@creativecommons.org">brian@creativecommons.org</a><br>(206) 335-8577 (Cell)<br><br>Access To Justice Technology Principles<br>
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